“Desfruta” takes on a double meaning in its name, mentioning its product which is “fruit” and the word “enjoy” (“desfrutar”), where lies the idea of enjoying an excellent product. In line with its positive significance and conciliating its graphic image with the positive changes that Desfruta has undergone, in 2014 it invested on a new approach to the logo and graphic language of communication.
With a logo partly designed with a typographic base and a restyling of the previous icon it took up a more dynamic approach, of an assumed asymmetry in the formal level in whose three-dimensionality suggested by a gradient, alludes to a continuous ribbon in an eternal becoming. One side in light and another in shadow in a vibrant blue language disassociating itself from the past and pointing to the future.
Both in carton packaging and in stickers applied directly to the product, this identity conveys the brand name bringing an ideal association to quality, leading customers, suppliers and consumers to a brand loyalty.